According to the info posted on 43 rumors Olympus E-M5 pre-orders are extremely high (in UK?). It is possible that it can be the most popular Olympus "system" camera produced so far. Similar situation is with Fujifilm X-Pro1. It is the first "system" camera from Fuji, and right now everything indicates that it will follow the success of Fuji X100.
Why both Olympus E-M5 and Fujifilm X-Pro1 enjoy such high demand? It is more or less obvious with Fuji: it is the very first "system" camera from the company, and the image quality apparently is very high. It is a little bit more complicated with the Olympus camera. The image quality is improved compared with the existing PEN models but there are several other cameras on the market that at least on paper are very similar to E-M5. Is Olympus E-M5 significantly better than Panasonic GH2 or Sony NEX7? Olympus E-M5 is a little bit cheaper than both cameras, but the difference is not huge. After all, Panasonic G3 costs less, and it is possible to get Panasonic G2 for 500AUD, nearly three(!) times cheaper than Olympus E-M5.
In Australia Pentax K-5 is priced less than Olympus E-M5, and price of Nikon D7000 is essentially identical to that of the Olympus. At the price of Olympus E-M5 it is possible to buy essentially any "system" camera or "amateur" DSLR. So, why this camera is so popular? Are the other available mirrorless cameras so bad?
I can understand high demand for Nikon D800: it does look like a very big leap forward from the previous model, D700.
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