Tuesday 28 August 2012

Rumoured price of rumoured Fuji X-E1

According to photo rumours the new "Enthusiast" mirrorless camera from Fuji, X-E1, will have the same sensor as X-Pro1, light body, and cost below 1000 USD. If true, the body price will be similar to top models of other manufacturers such as Olympus OM-D E-M5 or Sony NEX7, and here, in Down Under, it might be even cheaper than the top offers from Oly and Sony because cameras from Olympus and Sony cost here more than in the US. Obviously, the main spending will be in glass :), and hopefully Fuji will produce enough 18-55mm lenses. If the rumoured price is correct, the body-lens kit will cost slightly more than Fuji X100, so the company will keep a price niche for the Fuji X200 (if there will be one), and sell a lot of glass.

It seems that even at that price point X-E1 would not kill X100 sales: for less money you get a relatively compact camera with very good viewfinder and amazing image quality. By camera here I mean body/lens combo. It might undercut the X-Pro1 but frankly, some people will pay premium for the hybrid viewfinder, and for others X-Pro1 is just expensive.

At that price point the X-E1 has all chances to repeat the success of Fuji X100, which probably will bring better support/processing of the proprietary RAW format by other converters such as Lightroom and hopefully reduce the colour bleeding issue of the sensor.

Santa might be busy if the camera will be available before Christmas :)

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