Finally Canon came out with a mirrorless camera, EOS M. The camera has APS-C sensor and can shoot movies at HD. It has a new mount, EF-M, compatible with EF-* lenses through a adapter. No viewfinder, no build-in flash, fixed screen, few buttons. However, the screen is touch-sensitive. Canon also released two lemses, 20mm f/2.0 pancake and standard 18-55mm IS zoom.
Ken Rockwell named it as "the world's first serious mirrorless camera" but other people are less enthusiastic about it. It does look like an entry-level camera. It might be attractive for current owners of Canon lenses but as stand alone product the camera at least on paper looks very similar to entry-level models from other manufacturers such as Sony or Samsung, and I would say Olympus and Panasonic.
For some compact camera users cameras with bigger sensor and fixed (non-removable) lens would be more attractive than camera with pancake. Sony proved that it is possible to make a small camera with a relatively big sensor (Sony RX100). While it is nice to be able to change the lens, some people prefer to have a compact camera.
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