Sony is very innovative company. It has (arguably) the most popular mirrorless system, or at least one of the most popular. RX100 and RX100MII, the compact cameras with 1" sensor, are extremely popular despite of relatively high price. Sony essentially abandoned traditional DSLRs and switched to semi-transparent mirror. Now Sony is aiming on camera / mobile hybrids. The idea is pretty straightforward: smartphones have screens and can remotely control cameras. So, strip a camera from controls and fit it with WiFi or some kind of wireless connection. But Sony added another remarkable thing: magnet. It seems that it is possible to stick such lensor on smartphone and get a "proper camera". I guess the magnet will work on other metal surfaces, so it would add more opportunities to remotely controlled photography.
According to recently surfaced rumors (or here), Sony will release two lensors, 10x zoom with 1/2.3" sensor and another unit with 1" sensor used in RX100MII. The 1" lensor is fairly big, with a 3.6x Zeiss lens. Zeiss name, fairly conservative 3.6x zoom range, size of the lensor - all these things indicate a high quality product.
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